EL SALVADOR Law and Practice Contributed by: Marcela Mancia, IDEAS IP
9.2 Metaverse There are no special regulations regarding advertise - ments within the metaverse in El Salvador.
Advertisements for wines and spirits must guarantee responsible dissemination and not promote abusive consumption leading to undesirable behaviour con - trary to the general interests of society. Cigarette advertising, in line with the provisions of the relevant legislation, must not: • encourage the consumption of cigarettes and tobacco; • exploit eroticism; • use images, language or ideas that suggest that consumption of the product is a sign of maturity or that it contributes to professional, social or sexual success; • be directed towards minors; • use misleading testimonials; • appear during programmes for which the audience is mainly children; or • in the case of outdoor advertising, (i) be placed in front of schools; (ii) promote the idea that the product is appropriate for minors; or (iii) use lan - guage, graphics and audiovisual resources that may arouse the curiosity or attention of minors and contribute to the adoption of moral values or habits incompatible with their status. 10.2 Product Placement There are no special rules related to the placement of products in entertainment content in El Salvador. 10.3 Other Products There are no specific rules or restrictions that apply to advertisements of any other category of products in El Salvador.
10. Product Compliance 10.1 Regulated Products
The Medicines Law has rules and restrictions related to the advertisement of medicines, medical devices, cosmetics and drugs. All advertisements must be pre- approved by the national Directorate of Medicines. In addition, the Advertisement Self-Regulation Code establishes regulations for advertisements of alcohol, drugs, food, beverages and tobacco. Cannabis use is not authorised in El Salvador. Advertisements for food and non-alcoholic beverages should not mislead the consumer in any way, including with respect to physical and sensory characteristics of products such as flavour, size, content, nutrition and health benefits. In addition, such advertisements must not encourage or justify immoderate, exces - sive or compulsive eating or drinking or undermine the importance of a varied and balanced diet, or of a healthy and active lifestyle. Food products that are not meal substitutes must not be presented as such. When advertisements for food and non-alcoholic beverages contain statements and terms referring to health or nutrition, such statements must be sup - ported by adequate scientific evidence. Product comparisons related to nutrition and health must be objectively demonstrable and easily understandable. No advertisement should promise a cure unless sup - ported by evidence provided by individuals or ad hoc entities. The technical content of advertisements of regulated products must be endorsed by the relevant competent authority. In addition, advertisements should not offer advice regarding the treatment of a disease that requires the services of a professional, nor should they contain statements that may mislead the consumer regarding the composition, characteris - tics, indications or results of a medicine or treatment.
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