FRANCE Law and Practice Contributed by: Marianne Le Moullec, Gaëlle Robic and Joséphine Perrin, Orasis Avocats
10.3 Other Products Advertising is also prohibited for: • fossil fuels (Article L. 229-61, I of the Environment Code); and • non-approved and prohibited telecommunications equipment (Article L. 34-9 of the French Postal and Electronic Communications Code).
Product placement should not influence editorial independence and should not directly encourage the purchase of goods. The product should not be given too much prominence in the programme, and viewers must be clearly informed of this existence of product placement. It should be noted that the French authority (ARCOM) has not yet updated its rules on product placement following the 2018 directive. The ARCOM deliberation dates back to 2010 and allows product placement only in cinema films, music videos and TV fiction.
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