ITALY Law and Practice Contributed by: Massimo Tavella, Jacopo Ciani and Barbara Mazzi, Tavella Avvocati Associati
Tavella Avvocati Associati is a boutique law firm based in Milan. It specialises in various legal sectors, including communication and competition law, ESG/ sustainability, consumer relations, e-commerce and platform economy, intellectual property, personality rights, commercial contracts, telecommunications, internet, media and new technologies, and data protection. Its marketing and advertising practice is at the core of its offering and is recognised for its technical expertise, strategic approach and in-depth industry knowledge. It offers preventive evaluations
of advertising materials and promotional initiatives, conducts searches to identify potential conflicts with third-party rights, and assesses cases involving un - fair, misleading or aggressive commercial practices. The firm serves a wide range of industries – including fashion, design, technology, media, automotive and consumer goods – supporting to-tier companies. The firm’s lawyers offer their clients advice and as - sistance in and out of court before civil and adminis - trative courts, regulatory authorities and in arbitration proceedings. business law at the University of Turin and ESCP Business School’s Turin campus. He advises clients on matters related to intellectual property, information technology and sustainability, with a focus on the fashion, art and entertainment industries. Jacopo has authored several scholarly works, including two monographies, the last on the recently adopted Ecodesign Regulation published in 2024.
Authors
Massimo Tavella is the managing partner of Tavella Avvocati Associati and has over 30 years of experience in the media, advertising and communication sectors. He advises multinational companies, global
brands and leading agencies on complex legal matters involving advertising, IP, digital media and regulatory compliance. His expertise spans branded content, influencer marketing, sponsorships and cross-platform campaigns, often in regulated or cross-border contexts. He regularly assists clients in the fashion, luxury, TMT, chemical, food and beverage, and sports industries, with a particular focus on sustainability and ESG-related claims. He combines strategic advice with strong litigation and compliance capabilities, representing clients before courts and administrative authorities.
Barbara Mazzi is an equity partner of Tavella Avvocati Associati with over 20 years of experience in the media, communication and advertising sectors. She advises leading multinational clients and top-tier
advertising agencies on complex matters involving intellectual property, commercial contracts and regulatory compliance. Her practice has a strong focus on digital media, cross-platform advertising campaigns, influencer marketing and branded content, often in cross-border and highly regulated environments.
Jacopo Ciani is a partner of Tavella Avvocati Associati with over 14 years of experience and a strong academic profile. He holds a PhD in IP Law from the University of Milan and serves as a lecturer of legal informatics and
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