POLAND
Lithuania
Poland
Belarus
Warsaw
Law and Practice Contributed by: Szymon Gogulski, Marek Oleksyn and Damian Ludwiniak Sołtysiński Kawecki & Szlęzak
Ukraine
Czech Republic
Slovakia
Contents 1. Legal Framework and Regulatory Bodies p.229 1.1 Primary Laws and Regulation p.229 1.2 Enforcement and Regulatory Authorities p.229 1.3 Liability for Deceptive Advertising p.230 1.4 What Is Advertising? p.230 1.5 Pre-Approvals p.231 1.6 Intellectual Property and Publicity Rights p.231 1.7 Self-Regulatory Authorities p.231 1.8 Private Right of Action for Consumers p.232 2.1 Deceptive or Misleading Claims p.233 2.2 Regulation of Advertising Claims p.233 2.3 Substantiation of Advertising Claims p.233 2.4 Product Demonstrations p.233 2.5 Endorsements and Testimonials p.233 2.6 Environmental Claims p.234 2.7 Disclosures p.234 2.8 Other Regulated Claims p.234 3. Limitations and Special Laws p.234 3.1 Representation and Stereotypes in Advertising p.234 3.2 Children p.234 3.3 Dark Patterns p.235 3.4 Sponsor Identification and Branded Content p.235 3.5 Special Rules for Native Advertising p.235 4. Comparative Advertising and Ambush Marketing p.235 4.1 Specific Rules or Restrictions p.235 1.9 Regulatory and Legal Trends p.232 1.10 Taste and Cultural Concerns p.232 1.11 Politics, Regulation and Enforcement p.232 2. Advertising Claims p.233
5. Social/Digital Media p.236 5.1 Special Rules Applicable to Social Media p.236 5.2 Liability for Third-Party Content p.237 5.3 Disclosure Requirements p.237 5.4 Requirements for Use of Social Media Platforms p.237 5.5 Influencer Campaigns and Online Reviews p.237 6. Privacy and Advertising p.238 6.1 Email Marketing p.238 6.2 Telemarketing p.238 6.3 Text Messaging p.238 6.4 Targeted/Interest-Based Advertising p.239 6.5 Marketing to Children p.239 6.6 Other Rules p.239 7. Sweepstakes and Other Consumer Promotions p.239 7.1 Sweepstakes and Contests p.239 7.2 Contests of Skill and Games of Chance p.239 7.3 Registration and Approval Requirements p.240 7.4 Free and Reduced-Price Offers p.240 7.5 Automatic Renewal/Continuous Service Offers p.240 8. Artificial Intelligence p.240 8.1 AI and Advertising Content p.240 8.2 AI-Related Claims p.241 8.3 Chatbots p.241 9. Web 3.0 p.241 9.1 Cryptocurrency and Non-Fungible Tokens (NFTs) p.241 9.2 Metaverse p.241 10. Product Compliance p.241
10.1 Regulated Products p.241 10.2 Product Placement p.242 10.3 Other Products p.243
4.2 Competitor Copyrights and Trade Marks p.236 4.3 Challenging Comparative Claims Made by Competitors p.236 4.4 Ambush Marketing p.236
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