Advertising and Marketing 2025

UK Trends and Developments

Trends and Developments Contributed by: Huw Morris, Dominic Bray, Nick Swimer and Rebecca Coleman Lee & Thompson LLP Lee & Thompson LLP is one of the UK’s leading law firms for the creative industries. Its dedicated ad - vertising law group advises on campaign strategy, commercial contracts, dispute resolution, IP, media buying strategies, adtech, media sales representa - tion, regulatory compliance, talent/content acquisi - tion, employment/HR, data protection/privacy and investments/M&A. The firm advises national and in - ternational brands, global advertising groups (includ - ing two “big four” agencies), world-leading PR and communications groups, and some of the largest

ad-funded publishers and advertising sales houses, as well as individual talent, start-ups and technol - ogy platforms. Its standing in the industry is reflected in its relationship with the Data and Marketing As - sociation (DMA), for which Lee & Thompson runs a legal advice service, and the Alliance of Independent Agencies (AIA), for which it runs a legal advice and pitch protection service and numerous training initia - tives for member agencies, including the legal mod - ule of their Diploma in Marketing Communications.

Authors

Huw Morris is co-head of the advertising law group at Lee & Thompson. He was previously head of UK advertising at a global law firm, and spent two years in-house at the Institute of Practitioners in Advertising

Dominic Bray is co-head of the advertising law group at Lee & Thompson and head of the firm’s disputes practice, focusing on disputes and regulatory compliance within the creative sectors. Known for

(the UK agency trade association). Huw has extensive experience in advising on regulatory compliance, commercial contracts, IP, media buying/planning, content licensing, talent and creators, production, PR, sponsorship and events. He acts for international brands and agencies, industry associations and retailers. Huw has been the sole external counsel for the DMA since 2020 and is a founding member of OUTvertising – the UK advertising industry’s LGBTQ+ steering committee.

his clear and pragmatic approach, he works with brands, agencies, content creators, technology platforms and industry associations on a range of issues, including IP infringement, contract disputes, content clearance, regulatory complaints and enforcement. He operates the firm’s legal advice and pitch protection services for the Alliance of Independent Agencies, and teaches on their Diploma in “Strategy, Creativity and Communications”.

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