CANADA Law and Practice Contributed by: Martha Harrison, Nikiforos Latrou, Eugenia (Evie) Bouras and Marissa Caldwell, McCarthy Tétrault
nal messaging, these elements may all be regarded as contextual factors in the evaluation of potentially
In the automotive sector, advertising is shaped by both consumer protection laws and industry-specific standards. For instance, promotional claims about vehicle pricing, financing and warranties must com - ply with provincial consumer protection statutes and advertising codes. Dealers are often required to dis - close all-in pricing and avoid bait-and-switch tactics.
misleading advertising. 10.3 Other Products
There are many other sectors or products that may be subject to their own specific advertising requirements or have their own disclosure requirements, and that may be governed by a mix of federal, provincial and industry-specific regulations. For example, the insurance and credit sectors are regulated under the Insurance Companies Act and the Bank Act, along with associated regulations such as the Cost of Borrowing Regulations and the Credit Business Practices Regulations. These rules require that advertisements for financial products clearly dis - close fees, interest rates and terms, and prohibit mis - leading representations. Oversight is provided by the Financial Consumer Agency of Canada.
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