COLOMBIA Law and Practice Contributed by: Juan Carlos Uribe and Sandra Ávila-González, Triana, Uribe & Michelsen
10.3 Other Products With respect to the advertising and marketing of alco - hol, the following rules apply: • scenes in which, either visually or audibly, the ingestion of alcoholic beverages is depicted cannot be broadcast; • advertisements of alcoholic products cannot asso - ciate the consumption thereof with success and the achievement of personal, sexual, professional, economic or social goals; • it cannot be stated or implied that the consump - tion of alcohol is desirable or a valid option to solve problems, and negative images of abstinence, sobriety or moderation are prohibited; • the advertising must be truthful and objective; • the advertising cannot undermine the honour, reputation and privacy of individuals, nor the rights, freedoms and principles recognised by the Consti - tution; • advertising may not contain images that, by their nature, attract the attention of children; • advertising cannot suggest that alcohol has cura - tive and/or therapeutic qualities; and • advertising may not contain images and/or mes - sages that relate consumption of alcoholic bever - ages with driving.
• gambling and lotteries – all advertisements have to be approved by the entity in charge of authorising the gambling activity; and • over-the-counter homeopathic medicines. 10.2 Product Placement There are rules related to the placement of alcoholic beverages in entertainment content, as follows; • direct advertising (in which a product, company, brand or service is identified by a graphic design, or by auditory or visual components, with the express purpose of encouraging or inducing con - sumption) that depicts the ingestion of an alcoholic drink is forbidden at any time in television services; and • television programmes whose content is aimed specifically at minors cannot include any advertis - ing of alcoholic beverages.
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