CYPRUS Law and Practice Contributed by: Stelios Christophides and Vasilis Charalambous, George Z Georgiou & Associates LLC
10. Product Compliance 10.1 Regulated Products
• news and current affairs; • consumer affairs; • religious programmes; and • children’s programmes. In addition, programmes must not give undue promi - nence to the product in question. Viewers must be clearly informed of the existence of product placement by an appropriate identification, and any product for which its advertisement is prohib - ited, such as tobacco, cannot be promoted through product placement. 10.3 Other Products In March 2021, secondary legislation was enacted regarding animal welfare. Under this legislation, pets cannot be sold or advertised for sale except by licensed pet shops, and only for certain domestic ani - mals listed in the legislation.
Human clinical studies are impliedly necessary for making advertising claims, as a result of the provi - sions of the Medicinal Products for Human Use Law 70 (I)/2001 whereby no medicinal or cosmetic product can be advertised without having obtained a market - ing authorisation first by the Cypriot Pharmaceutical Authorities. Any claim made in relation to nutritional elements of food products must comply with the requirements of Regulation (EC) No 1924/2006. For example, when claiming that a product is high in fibre, certain informa - tion must be provided to the consumer in that regard. Furthermore, Regulation (EU) 1169/2011 regulates food information to be provided to consumers, and establishes general principles to be followed, particu -
larly with regards to labelling. 10.2 Product Placement
As per the provisions of the Audiovisual Media Servic - es Directive which has been transposed into national law under the Radio and Television Broadcasting Sta - tions Law of 1998 (as amended), product placement is allowed, except in the following types of programmes.
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