CYPRUS Trends and Developments Contributed by: Stelios Christophides and Vasilis Charalambous, George Z. Georgiou & Associates LLC
companies and the media participate, has introduced a service called “copy advice” in recent years. The advisory pre-check concerns the evaluation of the advertising material, before it is published, in order to identify possible violations of the Advertising Code of Ethics and its appendices. This service is provided with absolute confidentiality, it concerns a specific advertising proposal, and has the character of a non- binding opinion. Even though CARO’s decisions on advertisements have been cut back, there has been an increase in the use of copy advice. Overall, adver - tisers take advantage of this service which, in turn, appears to have reduced the number of complaints filed with the organisation, either by other advertisers or consumers.
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