BRAZIL Law and Practice Contributed by: Lucia Ancona Lopez de Magalhães Dias, Maria Fernanda Saab Nersessian and Camila Emi Tomimatsu, Magalhães e Dias
Magalhães e Dias is considered one of the most es - tablished boutique law firms in Brazil. It was found - ed in 1980 and is headquartered in Sao Paulo, with a branch in Brasilia. The firm’s team comprises 25 highly qualified professionals (lawyers and econo - mists) who assist clients in complex cases involving antitrust, consumer and regulatory law and inter - national trade. Today, at least seven lawyers are in - volved in the legal marketing practice. Recent work
includes advocacy projects for the Brazilian Advertis - ers Association and the Brazilian Food Industry As - sociation; validation and defence of all claims and ad campaigns ran by Unilever, especially in the areas of home care, personal care, beauty and nutrition; rep - resentation in cases involving comparative ads (Uni - lever (Hellman’s) v Kraft Heinz); and participation in cutting-edge discussions (eg, on ad campaigns in - volving digital influencers and environmental claims).
Authors
Lucia Ancona Lopez de Magalhães Dias heads the legal marketing and regulatory practices at Magalhães e Dias. She covers the full spectrum of consumer and regulatory matters, being particularly engaged in litigation
Camila Emi Tomimatsu holds a PhD summa cum laude in International Trade Law from the University of São Paulo and an LLM from Harvard Law School. She completed the International Trade Law Research and
and advisory work regarding consumer and advertising law, and has over 24 years of experience in the field. Lucia holds a Doctorate in Consumer Law from the University of Sao Paulo, is a guest professor at renowned institutions and has authored several publications, including the book “Advertising and Law” (Publicidade e Direito, third edition). She is currently a member of IBRAC’s Council and Consumer Committee and director of BRASILCON.
Complementary Studies Programme of the Brazilian Ministry of Foreign Affairs in Geneva. Camila has vast knowledge of regulatory and advertising matters, as well as comparative law, with over ten years of experience in this field. She performs advisory work, acts in administrative proceedings and makes important contributions to public consultations and discussions on draft legislation regarding the regulation of advertising in Brazil.
Maria Fernanda Saab Nersessian majored in law at Pontifícia Universidade Católica de São Paulo (PUC-SP) and holds a Master’s in Civil Law from the University of São Paulo. She has a degree in Consumer
Law from Escola Paulista de Magistratura and took part in an extension course on anti-competitive conduct from Fundação Getúlio Vargas. She acts in consumer law, legal marketing and regulatory cases, advising on consultancy and administrative and judicial proceedings, as well as in cases before CONAR. She has over ten years of experience in this field.
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