PHILIPPINES Trends and Developments
Trends and Developments Contributed by: Patricia A O Bunye, Anica Angela G Gomez, Angel Rae N Balbin and
Bianca Marie J Angela M Rañola Cruz Marcelo & Tenefrancia
Cruz Marcelo & Tenefrancia is a top-tier full-service law firm with a strong track record of providing ex - ceptional legal services across various industries. With recognised expertise in intellectual property (IP), among other areas, the firm advises both local and foreign clients throughout the entire IP life cycle, from creation to protection, enforcement and commerciali - sation, to ensure that maximum value is derived. Cruz Marcelo & Tenefrancia provides comprehensive legal
and business-oriented advice to clients to promote innovation and address the complexities of all types of IP commercialisation agreements, including, but not limited to, licensing and franchising agreements. The lawyers are attuned to the business objectives of their clients, tailoring their advice and strategies to maximise the value of IP towards sustainable busi - ness growth.
Authors
Patricia A O Bunye is the managing partner at Cruz Marcelo & Tenefrancia. She is an expert on IP commercialisation, including licensing and franchising, and was president of the Licensing Executives Society
Anica Angela G Gomez specialises in litigation and the commercialisation of IP owned by local and foreign companies and individuals. Her commercialisation practice includes providing practical and business-
International (2016–17), the first Filipino and Southeast Asian to hold this position. In 2020, Patricia received LESI’s Peter K. Hess Award of Achievement (conferred on LESI members who have made lasting contributions to the licensing profession). She wrote the Philippines chapter of International Licensing and Technology Transfer: Practice and the Law. Patricia has been recognised as being among the top 100 lawyers in the Philippines by a major legal directory since 2018, and cited by various international law research publications.
focused legal advice to clients from various industries, such as food, cosmetics, technology and gaming, among others. Anica Angela has actively assisted in the negotiation, preparation, drafting, review and implementation of various agreements; the conduct of due diligence; the licensing and franchising of IP, including the registration of technology transfer agreements with the Philippine Intellectual Property Office (IPOPHL); and regulatory matters. She is a member of the Licensing Executives Society Philippines.
101 CHAMBERS.COM
Powered by FlippingBook