Franchising 2025

CHINA Law and Practice Contributed by: Qiang Ma and Yan Feng Liu, Jingtian & Gongcheng

Jingtian & Gongcheng was established in the early 1990s and is a leading independent partnership law firm in China and recognised as one of the country’s top full-service business law firms. It specialises in areas like capital markets, mergers and acquisitions, cross-border investments and intellectual property. The firm operates from key locations across China, including a significant presence in Hong Kong. With

a team of 180 partners and 760 lawyers, many from top-tier law schools and with diverse professional backgrounds, the firm offers unparalleled legal ex - pertise. It has a notable reputation for its innovative solutions and adaptability to market trends and has been instrumental in numerous pioneering deals. The firm would like to thank Mr Yanfeng Liu from Beijing Tiantai Law Firm for his contribution to this chapter Yan Feng Liu (Leo Liu) is a senior partner at Beijing Tiantai Law Firm where he specialises in intellectual property, competition and antitrust, and commercial law. He has successfully represented clients in legal matters related to intellectual property for venues for the 2008 Beijing Olympic Games and the 2022 Winter Olympic Games. He has represented parties in the first case related to “Internet Plus” in China, the first AI case in China, and numerous IP cases before the Supreme People’s Court or higher courts.

Authors

Qiang Ma is a distinguished IP partner at Jingtian & Gongcheng, where he heads the trade mark team. He has an LLB and a JSD from Renmin University, an LLM from Peking University and an LLM from

the George Washington Law School. He has over two decades of experience in intellectual property law and specialises in trade mark, copyright and unfair competition. He is known for his adept handling of complex brand protection matters. Influential cases on which he has worked have been recognised by top judicial forums.

Jingtian & Gongcheng 34th Floor, Tower 3, China Central Place 77 Jianguo Road Chaoyang District, Beijing China

Tel: 8610 5809 1000 Fax: 8610 5809 1100 Email: jingtianbj@jingtian.com Web: www.jingtian.com

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