DENMARK Trends and Developments
Trends and Developments Contributed by: Dan Bjerg Geary, Rasmus Otterstrøm Helleland Boisen and Laura Sloth Olesen Bech-Bruun Bech-Bruun is a market-oriented law firm offering a wide range of specialist advisory services to large sections of the Danish corporate and public sectors, as well as to global enterprises. Consisting of around 600 highly experienced and specialised employees (54 of whom are partners), Bech-Bruun is one of Den - mark’s leading full-service law firms, and has office locations in Copenhagen and Aarhus. Bech-Bruun’s franchising team (comprising approximately five
experts) advises on all legal aspects of franchising and offers a full-service, commercial approach to es - tablishing and operating franchise networks across various sectors. The team co-operates with leading international franchising lawyers and maintains an extensive international network to service its clients. Recent clients include Joe & the Juice, Oakberry, Sunset Boulevard and Kvik.
Authors
Dan Bjerg Geary is a partner at Bech-Bruun and specialises in technical intellectual property law and complex commercial contracts. Dan is one of Denmark’s top franchise lawyers and a long-standing member
significant experience in setting up and expanding franchise and distribution networks in Denmark and internationally. His advice is characterised by strong technical understanding and attention to commercial contexts, and is often combined with insight into enforcement, technology transfer and data protection matters.
of the executive committee of the association Franchise Danmark. He has worked systematically with franchising and distribution for more than a decade, and renders advice to several leading franchise chains in Denmark. With great insight and strategic flair, he represents Danish and non-Danish enterprises in connection with the drafting, negotiation and conclusion of franchise agreements and IP agreements (among other things).
Laura Sloth Olesen is an associate at Bech-Bruun and advises on intellectual property law and commercial contracts. She has several years of experience with franchising, distribution and agency
networks, and provides legal counsel to several of Denmark’s leading franchise chains. Her work includes drafting and negotiating franchise agreements, advising on the onboarding of new franchisees, audit schemes, and assisting with dispute resolution and enforcement issues within franchise systems. Laura combines strong legal analysis with a pragmatic approach, supporting clients in the day-to-day operation and strategic development of their franchise models.
Rasmus Otterstrøm Helleland Boisen is a senior associate at Bech-Bruun and specialises in intellectual property law and complex commercial contracts. He advises on the drafting and negotiation of a wide range of
agreements, including franchise, licence and distribution agreements. Rasmus has worked in franchising for more than five years, and has
60 CHAMBERS.COM
Powered by FlippingBook