MALAYSIA Trends and Developments Contributed by: Tai Foong Lam and Amy Lim Yun Jin, Gan Partnership
ecosystem continues to develop. Therefore, compa- nies entering Malaysia need to evaluate their trade mark strategy from operational, regulatory and invest- ment risk-management perspectives, in addition to legal registration. As Malaysia’s regulatory and commercial ecosystem continues to grow, trade mark registration is gradu- ally evolving from a defensive intellectual property tool into a more comprehensive commercial compliance and market access mechanism. Therefore, in addi- tion to legal registration, businesses entering Malaysia must assess their trade mark strategy from opera- tional, regulatory and investment risk management perspectives.
201 CHAMBERS.COM
Powered by FlippingBook