ECUADOR Law and Practice Contributed by: Arianna Zurita Farías, Annabel Muñoz, Javier Estupiñán and Juan José Flores Rabascall, VIVANCO & VIVANCO
VIVANCO & VIVANCO is one of Latin America’s oldest law firms, founded in 1902 and originally established as an international representation agency promoting business across the region. Today, the firm combines that legacy with a modern, multidisciplinary, busi- ness-oriented practice serving clients across Latin America, Europe and the United States. It has offices in Argentina, Colombia, Costa Rica and Ecuador, to- gether with its own presence in more than 14 cities. The firm emphasises specialised practice groups,
personalised service and strong regional co-ordina- tion, allowing it to advise on both local and cross- border matters. Its lawyers have also participated in legislative drafting processes and in the development of significant local and multinational projects, reflect- ing deep technical capability and regional insight. VI- VANCO & VIVANCO also maintains a recognised pro bono commitment through the Arsenio Vivanco Neira Foundation, with a particular focus on Latin American society and education.
Authors
Arianna Zurita Farías is an intellectual property lawyer based in Ecuador and global director of the intellectual property unit at VIVANCO & VIVANCO. Her practice focuses on trade mark protection, enforcement
Javier Estupiñán is an attorney with solid experience in intellectual property law, particularly in trade mark matters, developed primarily through his work at VIVANCO & VIVANCO Law Firm. His practice
and portfolio management, advising clients on registration strategies, oppositions, cancellations and infringement matters. She has experience handling complex trade mark issues and developing protection strategies across various industries, combining legal analysis with a practical, business- oriented approach. Arianna is an active member of the International Trademark Association (INTA), where she serves on the Trademark Administrators Committee, and is co-founder and president of FriendshIP, an initiative supporting intellectual property practitioners in Latin America.
includes advising clients on trade mark clearance, filing strategies, prosecution, portfolio management, oppositions and other administrative proceedings, always with a practical and business-oriented approach. He holds a law degree from Universidad Hemisferios, where he graduated with the distinction of Cum Laude, reflecting his strong academic background and commitment to legal excellence.
Juan José Flores Rabascall iis an Associate at VIVANCO & VIVANCO Law Firm, currently in his final year of law school at Universidad Tecnológica Ecotec. His practice focuses on corporate law and data protection,
Annabel Muñoz is a senior associate in VIVANCO & VIVANCO’S intellectual property and regulatory and life sciences practice areas. She has extensive experience in the comprehensive management of
with specific expertise in the structuring, management and execution of real estate projects and the design of corporate structures. Additionally, he provides technical support on data privacy compliance. Holding a certification in trust design and management with a legal, tax and wealth focus from Universidad Espíritu Santo, he is a recognised member of his academic community, having received awards for student excellence.
global intellectual property portfolios, including advising on the registration, protection and enforcement of intangible assets. She also advises companies on sanitary registrations, free sale certificates and commercialisation permits, providing strategic support throughout the entire product life cycle.
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