DENMARK Trends and Developments
Trends and Developments Contributed by: Frederik Bruhn, Rasmus Theis Madsen, Robert Jønsson and Tim Krarup Nielsen HortenDahl Law Firm
HortenDahl Law Firm is a business-oriented full- service law firm located in Copenhagen, with four more offices in Denmark. Its 400 specialists provide legal advice to clients of all sizes, ranging from large corporations and government agencies to small and mid-sized businesses – locally, nationally and inter - nationally. The firm has experienced increasing de -
mand for commercial skills and legal understanding of the sport industry, and offers the necessary in- depth experience with sports and entertainment law. Notably, it has experienced an increase in demand for services within the specific regulations of sport (particularly football).
Authors
Frederik Bruhn is a partner at HortenD - ahl Law Firm and has over 25 years of experience, specialising in sports, entertainment, tech and IP-based transactions. He is a certified IT attorney and has extensive expertise in sports
Robert Jønsson is a partner at HortenDahl Law Firm and has more than 20 years of experience, advising both Danish and international compa - nies in media production and video games. With extensive industry
and entertainment law. Frederik is a go-to lawyer in Denmark for football-related matters, acting for football clubs, players, agents, coaches and fan groups on legal matters, including in high-profile national and interna - tional cases. He also advises on investments in football and esports, and engages in committee work at sports federations. Furthermore, he represents publicly known individuals/celebrities in image rights and commercial exploitation, including sponsorship agreements.
expertise, he provides strategic guidance on invest - ments, publishing, licensing and commercial agree - ments. He is a leading legal figure in the Danish gaming industry and a member of the Video Game Bar Association (VGBA.org). Robert also has deep expertise in AI, robotics and blockchain, assisting companies in structuring contracts and transactions that integrate emerging technologies in sports, gaming and entertainment. specialises in technology and IT law, focusing on IT acquisitions, outsourc - ing, GDPR compliance, licensing and dispute resolution. He also advises on corporate law and commercial negotiations, particularly in the technology sector. With a strong interest in entrepre - neurship, Tim frequently advises start-ups, helping them navigate legal challenges in scaling their businesses. His expertise extends to sports law and data protection, including athlete data rights and sponsorship agreements, with a particular focus on the use of data in sport. Tim Krarup Nielsen is a partner at HortenDahl Law Firm and has more than 20 years of experience. He
Rasmus Theis Madsen specialises in sports and entertainment law, with a particular focus on football law. He advises clubs, players and agents on transfer agreements, player contracts and regulatory matters under FIFA
regulations and national football association frame - works. His practice includes drafting and negotiating transfer agreements, representation agreements, player contracts, image rights arrangements and dispute resolution in football-related matters. Rasmus also advises on gaming and betting regulation, com - mercial agreements, licensing and regulatory compli - ance, in addition to drafting commercial contracts and incentive schemes, ensuring compliance and strategic alignment across the sports and entertainment sec - tors.
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