PORTUGAL Law and Practice Contributed by: Miguel Santos Almeida, Maria Novo Baptista and João Saúde, Sérvulo & Associados
the Portugal Digital Summit and Evolve; furthermore, BPI’s project – the first Portuguese bank branch in virtual reality – added a floor entirely dedicated to a virtual football stadium in partnership with the Portu - guese Football Federation, offering immersive expe - riences, interactive content and remote contact with account managers. At the same time, virtual football gained significant momentum in the 2025/2026 season, with the Portu - guese Football Federation developing a broad com - petitive ecosystem encompassing individual circuits, club competitions, district, university and women’s championships, community tournaments and expan - sion into multiple esports titles, reinforcing the role of the metaverse and immersive technologies as drivers of innovation.
The metaverse offers opportunities for deeper user engagement, global reach and new revenue streams through immersive experiences, virtual goods and innovative sponsorship models. However, it also pre - sents risks, including legal uncertainty around data protection and IP rights, high investment costs with uncertain adoption, and reputational concerns if users perceive experiences as intrusive, unsafe or driven by hype rather than value.
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