UGANDA Law and Practice Contributed by: Timothy Kajja, Nanyonjo Janet Pheobe and Jolly Kibalama, Engoru, Mutebi Advocates
10.3 The Metaverse At the moment, there is no viable application of the metaverse in the Ugandan sports sub‑sector. Overall, the country is still in the early stages of learning about the concept – its advantages, disadvantages, poten - tial solutions, and possible opportunities – based on developments in more advanced jurisdictions. Before the idea can even be hypothetically considered for Ugandan sport, stakeholders prefer to observe and learn from the countries currently taking the lead in this area. For now, they are content to watch from the sidelines and gather insights from those pioneering metaverse initiatives.
– including the author – have consistently highlighted the opportunities these technologies present. Uganda’s sporting history features many moments that would be ideal for NFT development. These include John Akii-Bua winning the country’s first Olympic gold medal, Joshua Cheptegei breaking mul - tiple world records, the outstanding performances of the Uganda Netball team, and Farouk Miya’s iconic goal that qualified Uganda for AFCON after 39 years. 10.2 AI Uganda currently has no specific regulations govern - ing the use of artificial intelligence (AI), either broadly or within the sports sub‑sector. As a result, the adop - tion of AI in sports remains relatively low. Nonethe - less, some clubs have begun using AI technologies to analyse player performance data and enhance fan engagement on digital platforms. The limited investment in AI and the scarcity of reliable data remain the main barriers preventing significant growth of AI innovation in Ugandan sports. Despite these challenges, a small number of clubs and pri - vate individuals are showing increasing interest in the potential of AI within the sector. At present, collabo - rative partnerships between sports clubs and private firms appear to offer the most promising pathway for expanding the use of AI in Ugandan sports.
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