COSTA RICA Trends and Developments Contributed by: Néstor Morera and Zayde Chahín, Morera & Chahin
Weaving the fabric of future competitiveness Costa Rica stands at an inflexion point in its eco - nomic development. The country is evolving from an economy recognised for what it manufactures to one increasingly defined by what it creates intellectually, creatively, and strategically. The intensity of trade mark activity, the legislative reform separating corpo - rate registration from commercial identity and com - panies that have mastered an integrated IP strategy point toward a development path that leverages Costa Rica’s position. This transition presents considerations for economic actors, as follows: • for policymakers, it underscores the need to main - tain an intellectual property framework that bal - ances accessibility with robustness; • for educational institutions, it highlights the devel - opment of creative and strategic competencies alongside technical skills; and • for established enterprises, it necessitates examin - ing existing intellectual property assets within the new legal environment.
For new ventures, the direction is clear: the period of automatic corporate identity has ended. Future opera - tions will belong to those who actively conceive, stra - tegically register, and protect their commercial names, the foundation upon which market recognition, cus - tomer trust and business value will be established. In Costa Rica, a commercial name is becoming a functional element of commercial existence, a com - ponent in developing market identity and competitive position. As the nation continues its shift from a pro - duction base to an innovation ecosystem, cultivating intangible assets could be a key element of its com - petitive position in the global marketplace.
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