MEXICO Trends and Developments
Trends and Developments Contributed by: Victor Adames and Paola Becerril Becerril, Coca & Becerril
Becerril, Coca & Becerril (BC&B) was founded in 1969 and has grown to be one of the largest intel - lectual property firms in Mexico. The firm is currently comprised of around 180 people, including 13 part - ners. It has been consistently recognised by some of the most prestigious legal publications and its IP practice is ranked in both Chambers Latin America and Chambers Global. The team represents domes - tic and multinational companies across a wide range of sectors, including alcoholic beverages, cosmetics,
luxury clothing, consumer goods, tyres, automobiles, technology, and food. BC&B has implemented pros - ecutions, oppositions and litigation strategies that have ended in favourable results for clients. Over the years, the firm has expanded its offering to include wider legal services such as corporate, regulatory, foreign trade, immigration, labour law consulting, civil and commercial litigation, and commercial arbitration work.
Authors
Victor Adames is an attorney at law who graduated from Universidad Anáhuac and has more than 20 years of experience in intellectual property. He joined BC&B in 2004, was named an associate at the firm in 2012 and a
Paola Becerril has more than ten years of experience in the practice of intellectual property law in Mexico and specialises in trade mark and
copyright work. She has deep knowledge of current regulatory practice before national authorities, which gives her clients the best possible IP protection. Her experience includes specialised advisory work on non-traditional trade marks and copyrights in the entertainment sector.
partner in 2018. He oversees the firm’s trade mark and copyright practices both in Mexico and abroad. He advises international and domestic clients across a range of sectors (including technology, telecommunications, consumer, automotive, food and beverage and retail) on matters such as distinctive signs, copyright, domain names, and IP rights licensing and contract draughting. He is a member of AMPPI and the International Trademark Association and he regularly contributes to various publications on intellectual property matters.
BC&B Law & Business Leibnitz 117 PH1 Anzures Miguel Hidalgo 11590 Mexico City Mexico Tel: +52 52 63 87 30 Email: main@bcb.com.mx Web: www.bcb.com.mx
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