BRAZIL Trends and Developments Contributed by: Ana Paula Bialer, Bialer Falsetti Associados
Final Remarks While regulation is typically slow and a few steps behind technological development, the coming months are expected to be substantially active in advancing the regulation of the digital environment, particularly in terms of important matters affecting the processing of personal data. A more robust and detailed regulatory framework for the protection of minors online will also be a priority, closely followed by the advancements around the intersection between AI and personal data. The establishment of a regulatory framework on AI will be a long-term project. The goal will be to ensure that regulators are able to incorporate innovation into their oversight, while individual rights are ensured and protected.
cycle and the world cup, which are likely to divert attention from digital policies, at least for a few weeks. Cross Border Data Flow Finally, cross border data flow is one of the most cen - tral issues around the world and is always a hot topic, especially given the many geopolitical situations the world currently faces. Data needs to flow freely to ensure international trade, to enable the provision of products and services and for society to develop in a more integrated manner. Brazil starts 2026 with a mutual adequacy decision with the EU; this is long overdue and is expected to bring legal certainty to a number of businesses. While the LGPD establish - es data transfer mechanisms similar to those of the GDPR, a number of them were still pending regula - tion and the market was anxiously waiting for an EU adequacy decision to resolve some of the legal uncer - tainty. With the decision from the EU, Brazil can now work on expediting adequacy decisions with other jurisdictions, as well as on expediting equivalence decisions for substantially similar contractual clauses.
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