USA – MISSOURI Trends and Developments Contributed by: Mark Williams and Stefanie Brody, Sandberg, Phoenix & von Gontard, P.C.
MMPA rather than by a purpose-built privacy stat - ute. The Attorney General’s office has demonstrated a willingness to reach data collection, use and sharing practices through the MMPA’s broad prohibition on unfair and deceptive conduct. While the courts have yet to fully test those theories, the enforcement record alone carries compliance weight. Companies operat - ing in or serving Missouri consumers would be well advised to audit their data practices with the pixel litigation in mind, scrutinise privacy disclosures for accuracy against actual data use, and account for the sector-specific obligations layered beneath the MMPA – particularly where health data, financial information or minors are involved.
The absence of a comprehensive privacy law in Mis - souri should not be mistaken for the absence of mean - ingful privacy risk. To the contrary, the current patch - work of statutes and regulations heightens operational risk and requires diligent, ongoing compliance review.
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