MEXICO Law and Practice Contributed by: Gustavo A. Alcocer, Luis Astorga, Isabella Montero Torres and Fernanda Martínez Zolezzi, OLIVARES
OLIVARES is a leading Mexican law firm with nearly 60 years of experience, based in Mexico City, with 11 partners and more than 31 associates and pro - fessionals, including a franchising team. With long- standing strength in intellectual property and well- established corporate and commercial practices, OLIVARES advises domestic and international cli - ents on franchising, sales and distribution, and re - lated business transactions in Mexico. Its franchising practice covers franchise structuring, agreements and disclosure requirements, trade mark licensing, know-how protection, royalties, distribution, devel -
opment obligations, sub-franchising and cross-bor - der expansion. The firm’s expertise in patents, trade marks, copyrights and litigation, together with its in - dustry experience in life sciences, entertainment and emerging technologies, enables it to address the IP, contractual, operational and regulatory aspects of franchise relationships. Recent work includes advis - ing international franchise systems, particularly in food and beverage, on expansion and operations in Mexico, including franchise documentation, develop - ment obligations, sub-franchising, amendments and related trade mark matters.
Authors
Gustavo A. Alcocer leads the corporate and commercial law group at OLIVARES and has extensive experience advising domestic and international clients on franchising and related commercial matters in
experience. His practice supports domestic and international clients in establishing and developing their business operations in Mexico.
Isabella Montero Torres is an associate in OLIVARES’ corporate and commercial law practice, advising national and international clients on corporate and transactional matters, including company
Mexico. With over 30 years of law firm and in-house experience, his practice encompasses corporate and commercial law, M&A, franchise structures, international sales, supply and distribution agreements, and expansion strategies. He has particular experience in IP-intensive businesses, advising clients on leveraging and monetising intellectual property, data, software, digital assets and emerging technologies, including AI. Gustavo combines his transactional experience with an understanding of evolving business models to help clients structure and expand their operations in Mexico.
incorporation, corporate governance, agreements, commercial transactions, franchising and licensing. Her practice also covers privacy and personal data protection, regulatory compliance, cybersecurity, emerging technologies, e-commerce, digital marketplaces and digital business models. Isabella has experience in intellectual property matters, particularly trade marks, providing comprehensive advice on licensing and transactions involving intangible assets and IP rights. She is co-author of the Mexico chapter of Data Protection Laws and Regulations 2026, published by International Comparative Legal Guides (ICLG).
Luis Astorga is an associate in the corporate and commercial law group at OLIVARES, where he advises clients on corporate, commercial and franchising-related matters in Mexico. His practice includes the review and
Fernanda Martínez Zolezzi is a law student at universidad panamericana, currently in her eighth semester, and serves as a legal intern in the corporate law practice. She has developed experience in corporate
drafting of franchise and other commercial agreements, as well as corporate by-laws, corporate resolutions and internal company policies. He also assists clients with matters involving commercial operations, contractual structures and compliance with Mexican data protection regulations. Luis joined OLIVARES in 2017 and has over ten years of
and commercial law, participating in the drafting, review and analysis of agreements, corporate structures, corporate compliance matters, and
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