Franchising 2026

PERU Law and Practice Contributed by: Walter Aguirre, María Angela Vásquez and Sebastian Montes, Aguirre Abogados & Asesores

Aguirre Abogados & Asesores is a law firm made up of professionals with recognised experience in cor - porate law, M&A and franchising. Regarding franchis - ing, the firm has participated in the structuring, ne - gotiation and drafting of major franchise agreements in the last 20 years in Peru, advising franchisors and franchisees, both locally and internationally, including the most representative international brands. It ad - vises clients in each phase of the franchise process,

including the structuring of franchises at the national and international level; technology transfer; the reg - istration and protection of intellectual property; the negotiation and drafting of franchise, distribution and licensing agreements; and reorganisations, renewals and termination of franchises, among other issues. The experience in this area also includes legal ad - vice on conflict resolution, litigation, mediation and arbitration. María Angela Vásquez has more than 17 years of experience in corporate, civil and labour law, advising on corporate matters and M&A. She has experience with asset protection structures, wealth management and the dissolution and liquidation of companies, as well as with bankruptcy, judicial and administrative proceedings. Finally, María Angela has extensive experience in advising international companies and foreign investors who wish to expand their businesses to Peru through the franchise business model, participating in the negotiation and drafting of franchise, distribution and licensing agreements.

Authors

Walter Aguirre is the founding and managing partner of Aguirre Abogados & Asesores (AAA). Before founding AAA, Mr Aguirre was head of the legal corporate department of PricewaterhouseCoopers (PwC) –

Peru, and in 2011, he was posted in PwC London and PwC Madrid. Mr Aguirre has more than 30 years’ experience in corporate, civil and commercial Law, acting as lead counsel in the largest corporate and M&A transactions in Peru – including major due diligence and corporate structuring. Focusing on corporate transactional business law, he is exceptionally talented in putting together complex deals and advising on strategic business negotiations. He has also participated in major franchising deals in Peru and the wider region.

Sebastian Montes is an attorney at Aguirre Abogados & Asesores with extensive experience in corporate and civil law, the establishment of corporations and branches, corporate reorganisations, mergers and

acquisitions (M&A), due diligence and shareholders’ agreements, as well as in drafting and negotiating civil and commercial contracts. He also has solid knowledge of intellectual property, personal data protection, consumer protection and new technologies.

62 FRANCHISING 2026

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