Data Protection and Privacy 2025

SWITZERLAND Law and Practice Contributed by: Hugh Reeves, Jürg Schneider and David Vasella Walder Wyss Ltd Contents 1. Legal and Regulatory Framework p.417 1.1 Overview of Data and Privacy-Related Laws p.417 1.2 Regulators p.419 1.3 Enforcement Proceedings and Fines p.420 1.4 Data Protection Fines in Practice p.421 1.5 AI Regulation p.421 1.6 Interplay Between AI and Data Protection Regulations p.423

Germany

France

Bern

Switzerland

Italy

2. Privacy Litigation p.423 2.1 General Overview p.423 2.2 Recent Case Law p.425 2.3 Collective Redress Mechanisms p.425 3. Data Regulation on IoT Providers, Data Holders and Data Processing Services p.426 3.1 Objectives and Scope of Data Regulation p.426 3.2 Interaction of Data Regulation and Data Protection p.426 3.3 Rights and Obligations Under Applicable Data Regulation p.426 3.4 Regulators and Enforcement p.426

4. Sectoral Issues p.426 4.1 Use of Cookies p.426 4.2 Personalised Advertising and Other Online Marketing Practices p.427 4.3 Employment Privacy Law p.427 4.4 Transfer of Personal Data in Asset Deals p.428 5. International Considerations p.428

5.1 Restrictions on International Data Transfers p.428 5.2 Government Notifications and Approvals p.430 5.3 Data Localisation Requirements p.430 5.4 Blocking Statutes p.430 5.5 Recent Developments p.431

415 CHAMBERS.COM

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