INDIA Trends and Developments Contributed by: Aarushi Jain, Pooja Kapadia and Maya Venkiteswaran, Cyril Amarchand Mangaldas
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Recent Trends in Sports in India – The Ball is Finally Rolling! The Indian sports industry is fast paced. It’s no longer seasonal or driven by a single sport. The Indian market has matured to allow a variety of sports to be enjoyed and there is excitement to enjoy them (in person and online) all year round too. The last year saw a whirlwind of sporting emo - tions with the launch of new sporting leagues, fulfilment of Olympic dreams, growth of e-sports and the use of technology (including AI) to enhance playing and viewing experience. There was also an uptick in the number of fans for a variety of sports, which led to increased footfalls in stadiums, high-value bets on media rights and increased fervour for investments in the sports space. The last year was also a coming-of-age year for recognition of player rights, with Vinesh Phogat, Manu Bhaker and many other athletes using legal methods to safeguard their rights. Data suggests that the Indian sports indus - try is expected to grow at twice the rate of the country’s GDP and reach a new high of almost USD130 billion by 2030. This is reflective of the potential sports holds for itself and the various allied industries. We discuss some trends and
recent developments in this industry in this arti - cle. Policy Initiatives 2024 saw some policy proposals at both the central and state level. Draft National Sports Governance Bill, 2024 The Draft National Sports Governance Bill, 2024 (the “2024 Bill” ) was released for public consul - tation on 10 October 2024. The 2024 Bill, pend - ing finalisation, aims to provide clear guidelines and processes for, inter alia: • recognising sports authorities by establishing a sports regulatory board; • increasing the representation of athletes within these sports authorities; and • establishing a dispute resolution commission and an appellate sports tribunal for resolving sports-related disputes, etc. Draft National Sports Policy, 2024 The Draft National Sports Policy, 2024 was released for public consultation on 11 October 2024. Modernising the industry and addressing the various shortcomings of the National Sports Policy, 2001 were the main reasons for the intro - duction of the policy.
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