INDIA Trends and Developments Contributed by: Aarushi Jain, Pooja Kapadia and Maya Venkiteswaran, Cyril Amarchand Mangaldas
• nSure Healthy Spine collaborated with the Finland-based Nordic Health to introduce a data-driven musculoskeletal health technol - ogy platform in India. This platform helps optimise exercise therapy devices to improve player mobility and reduce injury risk. Many Indian IT companies have also made head - way in integrating AI in sports. Infosys, one of the leading Indian tech entities has, in collaboration with Tennis Australia, introduced a myriad of AI- based platforms for the Australian Open 2025. The growing potential of sports technology was demonstrated when Indian Venture Capital firm, Centre Court Capital launched a dedicated fund of USD42 million, targeted at investing in sports technology start-ups. This fund is composed of investments made by significant investors, including the family trust of JSW Group’s found - ers as well as Azim Premji’s wealth fund. These investments in India-based companies will bol - ster the growth of technology development. With the advent of new technology in sports, various licensing and collaboration agreements are being entered into between technology com - panies and stakeholders.
The use of new-age technology including AI in sports may also bring about its own nuances such as copyright ownership challenges in using player data and attributes, patent exploi - tation and protection for sportstech inventions, user harm-related concerns such as online abuse, psychological harm in interactive sport - ing games, consumer protection issues where sports apps indulge in misleading advertising practices such as dark patterns and greenwash - ing, ethical issues in use of AI and technology, etc. Looking Ahead The future of sports in India is being shaped by numerous trends including the popularity of new and unconventional sports, public and private investments, growth of sports-focused funds, sports franchising, etc. In addition, the growth of the sports sector will be significantly impacted by the use of technologies, particularly AI and AR/VR. This will give rise to more immersive and personalised experiences, enriching the future of sports. Sports allied industries continue to show a lot of potential as well with sports infra - structure, branded products and merchandising, training academies and sports tourism on the rise. The ball has only begun rolling for sports in India, promising a home run in return!
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