JAPAN Law and Practice Contributed by: Atsushi Igarashi, Yoichiro Kuriyama, Misa Takahashi and Kosuke Ojio, TMI Associates
where players and fans can interact through fan events and virtual games in a virtual space and goods can be purchased at a store in the metaverse; and • the Tohoku Rakuten Golden Eagles (pro - fessional baseball team) have introduced V-BALLER, which reproduces the speed and type of pitches of actual pitchers in the metaverse. This allows the team to examine methods of attacking pitchers and visualise and analyse players’ swinging habits, helping them to improve their competitive perfor - mance.
Use of the metaverse may carry the risk of infringing upon another party’s rights, includ - ing copyrights, trade mark rights and portrait rights, and issues relating to unfair competition may also arise. Therefore, it is important to have proper rights clearance in place.
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