JAPAN Trends and Developments Contributed by: Shiro Kato and Chihiro Shimaoka, Nagashima Ohno & Tsunematsu
Conclusion In order for a company to maximise the value of its contracts with athletes, it is important to select the appropriate type of contract, taking into account the business objectives of the com - pany, such as enhancing the company’s image, raising “employee” awareness and addressing ESG/SDG issues. In practice, the type of sport, such as individual or team sports, and the rules and customs of each sport may also need to be considered when determining the specific terms and conditions of the contract. Companies and athletes will both benefit the most if their con - tracts are appropriately structured.
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