PHILIPPINES Law and Practice Contributed by: Ignatius Michael Ingles, The Law Firm of Ingles Laurel Calderon
sponsorship of key events as well as highlights and promotions during the games. Typical sponsorship contracts will include the terms and obligations on social media engage - ment (what to post, when to post, how frequent - ly to post, etc), the schedule of photo or video shoots, the compensation and a lockdown/non- compete exclusivity clause that may last two to three years beyond the term of the contract. 2.3 Broadcasting In the Philippines, broadcasting rights for the tel - evised leagues are awarded through bidding. A memorandum of agreement contains how much the deal is worth, how many years or seasons the contract would be live for and whether the broadcasting rights are exclusive, among other terms. Once broadcasting rights are granted to a media company, they have the right to choose which of the TV or radio stations owned by the company will air the games. Media companies may also bundle these rights with the right to stream through YouTube or other online stream - ing services. For leagues with multiple sports, such as the popular University Athletics Association of the Philippines (the “UAAP” ), the media company also decides which sports to air. The media com - pany must also promote the games they air. One way in which sports organisations attract broadcaster investment is through the market - ing of rivalry games. For example, demand for tickets for rivalry games in the UAAP is higher than for any other game, even if the game is not a play-off or final four match. Likewise, TV view - ership is also higher when the game is between rivals Ateneo de Manila University and De La Salle University. This is the same for PBA games. The rivalry between Magnolia and Ginebra has
been known as Manila Classico and games fea - turing these teams generate a higher viewership than other regular games. Lastly, sports associations may also allow the filming of athletes off the court for certain pro - motional videos, such as clips of them saying “only here on [insert media company name]” or through clips of them answering short personal questions for the entertainment of fans, to be aired during commercial breaks. According to the Code, broadcasts are protect - ed by copyright for a period of 20 years from the date of the broadcast. Rights of broadcasting organisations can be found in Chapter XIV of the Code. Sports events are typically organised and man - aged by a professional league (such as the PBA) or a college or university athletic association (such as the University Athletics Association of the Philippines). International events in the Phil - ippines are normally organised by a local organ - ising committee set up for that particular event (such as the South-East Asian Games) or the sports governing body for that specific sport. As rights-holders, these sports organisers have proprietary rights in sports events, based on both copyright and trade marks under the Code. Sports organisers control these rights through the enforcement of contracts and with the help of local law enforcement. Organisers also co- ordinate with social media platforms to imme - diately remove illegal live streaming of sports events. 3. Sports Events 3.1 Relationships
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