INTRODUCTION Contributed by: Jamie Singer and Flora Peel, Onside Law
Onside Law has been at the forefront of sports law for two decades, and has offices in Laus - anne and Sydney in addition to its London HQ. Specialist advisers to clients across sport, me - dia and entertainment, the firm provides practi - cal and effective legal and commercial advice. Its team in London – supported by Lausanne and Sydney – is able to provide the most in - formed advice needed in this increasingly com - plex and sophisticated sector. Onside Law prides itself on being seen as trusted advisers and problem-solvers by all its clients. It acts
for many of the major governing bodies and in - ternational federations, counts six FA Premier League clubs as clients and acts for some of the most high-profile sports people on the plan - et. Onside Law’s specialist areas include disci - plinary, integrity and anti-doping; major sport events; broadcasting and media rights; spon - sorship, licensing and merchandising; invest - ment in sport; acquisition of sports clubs and properties; and esports. The firm would like to thank James Tobias for his contribution to this introduction.
Contributing Editor
Co-Author
Jamie Singer is a founding partner of Onside Law. He qualified at Clifford Chance and joined IMG in 2000, working as principal legal adviser to IMG’s tennis, sponsorship and models
Flora Peel is a paralegal at Onside Law, working across the corporate, commercial and litigation teams. Flora has assisted numerous clients across all sectors, including the
divisions. Jamie advises on a wide range of commercial, intellectual property, governance and regulatory matters across the sports and entertainment industries. His advice on commercial rights spans sponsorship, media rights, licensing, image rights and talent management. His regulatory practice focuses on integrity and match-fixing cases, often appearing before the Court of Arbitration for Sport in Lausanne. He is recommended as a leading expert in all of the legal directories.
ECB, West Ham and World Rugby. Away from work, Flora plays professional hockey for Great Britain, allowing her to incorporate much of her knowledge from the pitch into a legal context.
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