DENMARK Law and Practice Contributed by: Frederik Bruhn, Tim Krarup Nielsen, Robert Jønsson and Rasmus Theis Madsen, DAHL Law Firm
10.3 The Metaverse In the Danish sports industry, the metaverse remains largely experimental and so far there is nothing notable to report.
However, there are also legal and ethical risks: • Data Privacy and Compliance: The use of bio - metric and health data requires strict adher - ence to the GDPR and other privacy laws. • Bias and Fairness Issues: AI models may pro - duce biased results if trained on incomplete or unbalanced datasets, potentially impacting team selections and talent scouting. • Intellectual Property Concerns: AI-generated content, including automated commentary or predictive insights, raises questions about issues such as copyright ownership, potential infringement of third-party rights, clearing image rights and licensing.
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