BOSNIA & HERZEGOVINA Trends and Developments Contributed by: Nebojša Marić, Marić & Co
sumer demand for international brands and a dynamic retail environment. Fast-Moving Consumer Goods (FMCG) The company Lidl BH from Germany has increased its share capital to BAM421,481,365.00 in February 2025, placing it among the largest companies in Bosnia and Herzegovina by capi - tal, even though it has not yet opened any stores in the country. The company is progressing well with preparations to enter the market, with sev - eral facilities under construction, and hiring is already in full swing. The opening of its first stores is anticipated in 2026 or 2027. Lidl is also investing BAM100,000,000 in a large distribution centre in Lepenica, near Sarajevo, to support its supply chain for FMCG and other retail products. Alongside this, multiple retail facilities are being developed in several cities. In addition, other major FMCG brands are also expected to explore investment opportunities in the coming years. Companies like Aldi, which focus on affordable grocery and household products, could potentially enter the market as consumer demand for quality goods at competi - tive prices grows. Other key FMCG players such as Kaufland are also likely to consider expansion into Bosnia and Herzegovina, given the rising demand for diverse consumer goods. Healthcare ASA Hospital, the first private general hospital in Bosnia and Herzegovina, officially opened its doors to patients in April 2024. Sarajevo, and the entire country, has gained a modern health - care institution that spans 36,000 square metres, offering 180 hospital beds across seven floors, 10 operating rooms, 12 specialised depart - ments, as well as numerous sections and clinics. Patients now have access to nearly all medical services, including modern radiological diagnos -
tics, a laboratory, emergency care, a maternity ward, as well as routine and complex surgeries. This presents a landmark event in the health - care sector, in contrast to the previous domi - nance of the government sector, where private healthcare providers were limited to private clin - ics and practices. The investment amounts to approximately BAM250,000,000 and has pro - vided a state-of-the-art alternative to the exist- ing healthcare system, which underscores the commitment to elevating healthcare standards in Bosnia and Herzegovina and to the recruitment of medical talent. The hospital’s opening not only fills a critical need for modern healthcare infrastructure but also reflects the long-standing mission of its founders to invest in the country’s human and societal development. Medikol Salinea introduced the most advanced oncology diagnostics and radiotherapy in the Tuzla Canton. After three years of planning and constructing the centre, on 26 September 2024, a contract was signed for the purchase of two state-of-the-art radiation machines for oncolo - gy patients, the “TrueBeam” linear accelerators from the American manufacturer Varian. These radiation machines will be installed this year, and they will enable the application of all radiother - apy techniques, including radiosurgery. These radiation techniques have never before been available to oncology patients in Tuzla Canton (TK) and beyond, and they represent the gold standard in radiotherapy. In addition to the most advanced radiation machines, a new “Vereos” PET/CT device from Philips, primarily used for the precise diagnosis of cancer, metastases, and the assessment of therapy response in oncology patients, will also be installed in the centre. PET/CT diagnostics have also never before been available to patients
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