SWITZERLAND Law and Practice Contributed by: Lukas Bühlmann, Michael Reinle and Michael Schüepp, MLL Legal
cannabidiol (CBD) (only products with less than 1% tetrahydrocannabinol (THC) are permitted) can also be qualified as utility articles, such as pouches (snus) with CBD or cosmetic articles. For such utility articles, the advertising must not be deceptive, misleading or inac - curate and the advertising must not contain any health claims (Article 18, Federal Statute on Foodstuffs and Utility Articles). As of 1 October 2024, Switzerland has applied stricter tobacco advertising regulations under the new Tobac - co Products Act (TPA). The revised TPA contains sev - eral advertising restrictions as well as restrictions for sales promotions. On 20 June 2025, parliament adopted a new revision with even stricter rules in order to enhance the protection of minors (for further details, see 1.9 Regulatory and Legal Trends ). 10.2 Product Placement There are special rules for the placement of prod - ucts in radio and television broadcasts. According to these rules, product placement is, in principle, permit - ted and is subject to the rules for sponsorship (See 2.7 Disclosures and 3.4 Sponsor Identification and Branded Content ) with the exception of the following special provisions (see Article 21 Radio and Television Ordinance).
Product placements are not permitted in children’s pro - grammes, documentaries and religious programmes unless the sponsor merely provides goods or services of subordinate value free of charge (in particular as production aids or prizes) and makes no additional payment. Product placements must be clearly indi - cated at the beginning and end of the programme and after each advertising break. A single reference shall suffice for product placements, production aids and prizes of subordinate value of up to CHF5,000. For certain films, there are exceptions to this obligation to indicate the product placement at the beginning and at the end of a programme. 10.3 Other Products The most relevant specific rules for products have been mentioned in the preceding sections. Advertis - ing for other products or services must be assessed on a case-by-case basis.
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