SWITZERLAND Trends and Developments
Trends and Developments Contributed by: Lukas Bühlmann, Michael Reinle and Michael Schüepp MLL Legal MLL Legal is one of the most reputable international law firms in Switzerland. The firm’s experienced and dynamic lawyers offer innovative and solution-fo - cused services. With offices in Zurich, Geneva, Zug and Lausanne, MLL is present in the key Swiss eco - nomic centres. The firm has one of the strongest and largest IP/ICT teams in Switzerland and unites some of the most reputed experts in all legal aspects re - lated to online and offline advertising. Its strong prac - tice in data privacy makes it a first stop for issues
around digitalisation and advertising in Switzerland. Both Swiss and international clients, from corpora - tions and banks to private families, appreciate the accessibility and involvement of partners at MLL in representing their interests. The firm’s experience in serving clients from across a variety of sectors has given its lawyers a practical understanding of busi - ness that ensures delivery of legal advice which works in a commercial context.
Authors
Lukas Bühlmann co-heads MLL’s ICT & Digital practice group. He has wide-ranging experience in assisting with contractual and regulatory aspects of advertising and marketing campaigns with a focus on digital
addition, Michael is an expert on internet-related advice in e-commerce and advertising, including direct marketing and digital advertising, with a special focus on regulated industries. He advises clients regarding sweepstakes and contests on a regular basis. Michael is a regular speaker on data privacy and advertising law as well as on new technologies.
marketing. Lukas is widely recognised for his strategic counsel in e-commerce, data protection, digital advertising and the legal architecture of digital business models. Lukas is also a member of the International Bar Association (past-chair, Product Law and Advertising Committee) and of ITechLaw. He serves as a media expert with the Swiss Commission for Fair Advertising and has particular experience in luxury goods, new technology, advertising, healthcare, media and retail.
Michael Schüepp has sound experience in advising companies on issues related to unfair competition and advertising on the internet. He is also an expert on data protection in the e-commerce, advertising, health
and public transport industries. Furthermore, Michael is regularly involved in advice related to the e-commerce activities of manufacturers and retailers, and has particularly strong know-how concerning the legal aspects of the cross-border online trade of consumer goods. He is deputy legal secretary of the Swiss Commission for Fair Advertising.
Michael Reinle is a partner and a member of MLL’s ICT & Digital practice group. He is particularly experienced in advising clients with regard to the protection of their IP in the context of the digital economy. In
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