CANADA Law and Practice Contributed by: Martha Harrison, Nikiforos Latrou, Eugenia (Evie) Bouras and Marissa Caldwell, McCarthy Tétrault
McCarthy Tétrault and its advertising and marketing group comprise a leading full-service practice, advis - ing on the full spectrum of marketing, advertising and regulatory issues. With offices in Toronto, Montréal, Calgary, Vancouver, Québec City, New York and Lon - don, it delivers seamless national and cross-border support. The team of 42 lawyers draws on exper - tise in product regulation, international trade, trade marks, intellectual property, competition, litigation, supply chain compliance and transactions, guiding clients from product development through to point of sale. It advises on contests, promotions, sweep -
stakes, pricing and distribution strategies, advertis - ing claim substantiation, and brand launches, across industries including retail, cannabis, alcoholic bever - ages and gaming, and across practices such as inter - national trade, intellectual property and competition/ antitrust. Recent highlights include defending Trivago in a CAD800 million class action alleging misleading advertising claims, supporting LL Bean in their mar - keting and advertising strategy, and advising Leons Furniture and The Brick Warehouse on an investiga - tion into their advertising practices.
Authors
Martha Harrison is a partner in McCarthy Tétrault’s Toronto office and head of the firm’s advertising and marketing practice. Called to the Ontario Bar in 2002, she is recognised as Canada’s only lawyer with a hybrid
Nikiforos Latrou is a partner in McCarthy Tétrault’s Toronto office in the competition/antitrust and foreign investment group. Called to the Ontario Bar in 2004, he advises clients on high-stakes competition
practice spanning trade and marketing law. Martha provides regulatory advice on consumer product standards, packaging and labelling, and frequently advises on advertising campaigns from inception through to distribution. She represents clients in disputes before Ad Standards and regulators such as the CFIA. A member of the Canadian Bar Association and the International Bar Association, she is a trusted adviser to leading Canadian and global brands.
matters where marketing and advertising intersect with law, including false or misleading advertising claims, drip pricing and greenwashing. Previously counsel to Canada’s Commissioner of Competition, he brought and successfully resolved Canada’s first greenwashing cases involving misuse of the Energy Star logo. He leverages this experience to guide clients through Competition Bureau investigations and litigation. He is a member of the Law Society of Ontario, the Canadian Bar Association and Middle Temple.
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