CANADA Law and Practice Contributed by: Martha Harrison, Nikiforos Latrou, Eugenia (Evie) Bouras and Marissa Caldwell, McCarthy Tétrault
Eugenia (Evie) Bouras is a partner in McCarthy Tétrault’s Toronto office and a key member of the business law, retail and consumer markets, and gaming law groups. Called to both the Ontario and Québec Bars in 2015,
Marissa Caldwell is a business law associate in McCarthy Tétrault’s Toronto office, specialising in marketing and advertising, consumer products, consumer protection and intellectual property. Called to the
Evie brings a rare bilingual and cross-jurisdictional perspective to her practice, particularly in Quebec consumer protection law. Evie advises leading Canadian and global brands in highly regulated sectors – including alcohol, food, gaming, cosmetics, financial services, hospitality and e-commerce – on product development, labelling, licensing, marketing campaigns, contests, sponsorships and influencer agreements. She navigates complex regulatory frameworks with precision and pragmatism. Evie is a trusted adviser in high-stakes regulatory matters, including recalls and enforcement actions involving the CFIA, provincial liquor boards and other government bodies.
Ontario Bar in 2018, she provides strategic guidance on marketing campaigns, contests, sponsorships and regulatory compliance, with niche expertise in Ontario’s regulated online gaming market and professional sports sponsorships. A registered Trademark Agent, Marissa represents brands in contentious trade mark matters. An IAPP Certified Information Privacy Professional for Canada and the USA, Marissa advises clients on privacy issues related to marketing and advertising campaigns and contests.
McCarthy Tétrault 66 Wellington St W Suite 5300 Toronto ON M5K 1E6 Canada Tel: +1 416 362 1812 Fax: +1 416 868 0673 Web: www.mccarthy.ca/en
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