DENMARK Law and Practice Contributed by: Nina Henningsen, Mazanti-Andersen
6.2 B2B Licences (Suppliers, Software, Etc) Since 1 January 2025, a B2B game supplier has been required to obtain and hold a licence from the DGA to be able to offer games to a Danish licensed gambling operator. Only legal entities may obtain a B2B licence. If the company is not established in Denmark or another EU/EEA country, a legal representative must be appointed and must complete a declaration in rela- tion to the application. It is not possible to apply for an umbrella licence cov- ering a group of independent legal entities, as the licence must be issued to, and therefore be binding on, the game supplier as an independent legal entity. Game suppliers will be liable for their games and will be responsible for having their games certified. 6.3 Affiliates Gambling operators are permitted to use affiliates, which in the Danish gambling market is often seen in relation to advertisement of the gambling operator’s website or games. The Danish regulation on consumer protection and marketing, and the provision regarding marketing and advertising in the Gambling Act, also apply for affili- ates. 6.4 White Labels As noted in 6.1 B2C Licences , it is possible for gam- bling operators that hold a Danish gambling licence to obtain permission to offer white-label agreements. Note that regardless of the use of white labels, the gambling operator is always responsible for comply- ing with the gambling law and the terms stipulated in the licence. 6.5 Technical Measures The DGA has the legal grounds in the Gambling Act to ask the bailiff’s court to issue an ISP block of an unli- censed website (see 11.2 Sanctions for more on this).
The DGA also has legal grounds to ask the bailiff’s court to order payment service providers to block pay- ments to unlicensed operators. 7. Responsible Gambling (RG), Also Known as Safer Gambling (SG) 7.1 RG Requirements The purpose of the Gambling Act is: • to maintain the consumption of gambling services at a moderate level; • to protect young people and other vulnerable people from being exploited through gambling or developing a gambling addiction; • to protect players by ensuring that gambling is pro- vided in a fair, responsible and transparent manner; and • to ensure public order and to prevent gambling as a means to support crime. This results in several obligations being imposed on Danish licence holders, and especially on holders of a Danish licence to provide online gambling. Compulsory Registration Before participating in online gambling, the player must be registered with the gambling operator. The registration process involves providing the online gambling operator with extensive information, includ- ing personal information. Players are required to use their personal electronic identification (MitID) in a range of situations related to accessing and partici- pating in online gambling. Age Restriction on Betting Offering betting on sports events to those under the age of 18 is not permitted. Preventing Compulsive Gambling Additional operator requirements include the obliga- tion for online gambling operators to monitor players’ consumption of gambling, providing the players with the possibility of “cooling-off periods” and providing access to a state-controlled Register of Voluntarily Excluded Players ( Register Over Frivilligt Udelukkede Spillere or ROFUS). Operators can then have their
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