SERBIA Trends and Developments
Trends and Developments Contributed by: Stevan Pajović, Tamara Simić Pajović, Medo Zornić and Jelena Stoljiljković T-S Legal
T-S Legal is a full-service firm operating across di- verse industry sectors. Its IP practice spans the full spectrum of intellectual property and unfair competi- tion matters. The firm is particularly noted for its work in electronic media, telecommunications, and phar- maceuticals, handling complex cross-border trans- fers, copyright protection, and the commercialisation of intangible assets. A key differentiator is the firm’s
advisory role to national regulators, with the team frequently appointed to working groups responsible for drafting Serbia’s media and digital legislation. T-S Legal offers seamless multijurisdictional support through strategic alliances with ODML Law (Croatia) and a 2025 partnership with GRATA International, providing clients access to a global legal network spanning 24 countries.
Authors
Stevan Pajović is a partner at T-S Legal with extensive experience representing media and telecommunications provid-
Medo Zornić is an attorney at law with over eight years of experience representing banks, major corpora- tions, and individuals. He specialises in complex disputes in banking and finance, commercial law, property law,
ers, as well as collective copyright organisations. He advises clients in banking, finance, intellectual property, and various disputes, alongside corporate and com- mercial matters. Beyond traditional practice, he participates in EU projects, lecturing on media regula- tions and standards. He represents media associa- tions, offering legal support and compliance guidance to broadcasters. As an OSCE expert, he contributed to Serbia’s Public Information Strategy and media laws. He also worked with the Council of Europe and currently contributes to Serbia’s intellectual property development programme, successfully handling complex IP disputes and mitigating legal risks.
and intellectual property. In addition to litigation, he advises healthcare clients on regulatory and opera- tional matters specific to the industry. Recognised for his strong understanding of legal and regulatory frameworks, particularly in financial and commercial sectors, Medo provides strategic and practical guidance. His results-driven approach and analytical mindset enable him to efficiently resolve high-stakes legal challenges and deliver reliable, effective outcomes for his clients.
Jelena Stoljiljković is a legal trainee with a strong interest and experience in banking and finance, commercial law, and intellectual property, particu- larly copyright and media law. She provides legal support to domestic
Tamara Simić Pajović is the founder and managing partner of T-S Legal. Tamara heads the banking and finance department, working with leading Serbian banks such as OTP, NLB Komercijalna, and UniCredit. She
and international clients, representing them in judicial and out-of-court proceedings. Her work includes drafting and reviewing contracts, preparing legal opinions, and assisting in dispute resolution and IP protection. Jelena is a member of the Asso- ciation of Business Lawyers of Serbia.
oversees client portfolio management and has led NPL projects exceeding EUR35 million. She is responsible for the firm’s overall strategic direction, including supervision of daily operations and devel- opment of new client strategies. In addition, she manages the firm’s regional business, focusing on growth, efficiency, and strengthening long-term client relationships across markets.
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