SERBIA
Trends and Developments Contributed by: Vera Davidović, Dušan Jablan, Uroš Rajić and Marko Jović Gecić Law Gecić Law is one of the foremost innovative law firms in South-Eastern Europe. Committed to redefining the role of law firms in this burgeon - ing regional market, Gecić Law advises inter - national and local clients across a wide range of industries and both public and private sec - tors, guiding them through the region’s com - plex legal landscape across multiple practice areas. Founded in 2015 by leading independ - ent legal minds and seasoned professionals with a shared vision, the firm’s team includes graduates of top-tier universities in the USA
and Europe, each bringing extensive local and international expertise. This diversity of back - grounds enables the firm to deliver innovative, pragmatic solutions to even the most intricate legal challenges. Gecić Law is a proud member of two elite global alliances, extending its capa - bilities and presence worldwide. The firm has also earned numerous accolades from some of the most respected international legal rankings and professional associations across various practice areas.
Authors
Vera Davidović is a counsel at Gecić Law, specialising in corporate governance, intellectual property, and commercial law. With over a decade of experience across
Dušan Jablan is an Associate at Gecić Law. He earned his law
degree from the University of Belgrade Faculty of Law, where he is currently pursuing a master’s degree in International Business Law. Prior to joining Gecić Law, Dušan gained broad legal experience at a well- respected law firm. Throughout his studies, Dušan actively participated in legal clinics, study groups, and conferences covering a range of legal topics. He received the Best Student Award from the University of Belgrade Faculty of Law each year of his undergraduate studies. In recognition of his academic excellence, he was also awarded the City of Belgrade Scholarship for top-performing students and the prestigious “Dositeja” Scholarship, granted by the Foundation for Young Talents of the Ministry of Youth and Sport. Dušan is fluent in English and Serbian (including Montenegrin, Bosnian, and Croatian) and has an intermediate knowledge of French.
Southeast Europe, she advises multinational companies on regulatory compliance, internal controls, and governance frameworks. Admitted in Serbia, Vera is known for her work in trademark enforcement, anti-counterfeiting, and cross-border litigation. She has led IP strategies across the Western Balkans and counselled clients in the pharmaceuticals, media, and consumer goods industries. Her practice also includes copyright, unfair competition, and data protection, focusing on aligning legal risk management with corporate objectives.
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