PHILIPPINES Trends and Developments Contributed by: Katrina Doble, Danielle Francesca San Pedro and Edward King Chua, Villaraza & Angangco
The Impact of AI on Copyright Law and Protection in the Philippines The rise of generative artificial intelligence (AI) has revolutionised creative industries worldwide, unlocking new possibilities for innovation and efficiency. From AI-generated artwork and music to AI-authored novels and screenplays, creators now have an unprecedented tool to enhance their craft. However, this technological leap has also introduced practical, legal and ethical chal - lenges to the creative industry, particularly in the realm of copyright law and protection. Generative AI in the creative industries Generative AI focuses on creating new content using machine learning models trained on vast datasets. This technology can produce outputs such as text, images, music, videos and even complex designs. Unlike traditional AI systems that primarily analyse and classify data, gen - erative AI goes a step further by synthesising entirely new content based on learned patterns. The process begins with input data, which con - sists of large volumes of existing content – such as text, images or audio – fed into the AI sys - tem. This data forms the foundation for the train - ing process, allowing the AI to learn patterns, structures and relationships within the provided dataset. By entering keywords and prompts, the generative AI software can generate output that is often highly sophisticated, allegedly mimick - ing human creativity and ingenuity. AI output can range from realistic images to coherent text, original music compositions and innova - tive designs. In recent years, generative AI has had significant effects on the creative industry, sparking both fascination and controversy. In 2022, Théâtre D’opéra Spatial , an AI-generated artwork by Jason Allen, won the 2022 Colorado State Fair’s
annual fine art competition in the digital art cat - egory. This ground-breaking win marked one of the first instances where an AI-generated piece was recognised at such a level. The event stirred debates about the role of AI in creative com - petitions and whether such works could fairly compete with those created by human artists. Similarly, in 2023, artist and photographer Boris Eldagsen won the Sony World Photography Awards with a piece titled The Electrician . Eld - agsen later revealed that the work, which resem - bled an old photograph of two women, was AI- generated. He submitted it to highlight the lack of preparedness among art and photography competitions in dealing with AI-made creations. The contest organisers claimed they were una - ware of the extent to which the artwork relied on AI, leading to broader discussions about trans - parency and rules for AI-generated submissions. The music industry has also felt the influence of generative AI. Recent allegations suggest that Katy Perry relied on AI to assist in writing and recording songs for her latest album. While unconfirmed, these claims echo a growing trend of musicians incorporating AI tools to generate lyrics, melodies and production elements. In the Philippines, Filipino creators are also exploring the potential of generative AI as a crea - tive tool. Multi-disciplinary artist Patrick Cabral used the AI application MidJourney to develop virtual fashion collections, including futuristic interpretations of the Filipiniana and Modern Barong, as well as pre-colonial Philippine king - doms. Similarly, photographer Jake Verzosa employed MidJourney to generate human- cyborg portraits and other AI-driven visual art based on prompts and datasets. Creative direc - tor and entrepreneur Vince Uy leverages AI to envision the future of fashion, showcasing how
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