USA Law and Practice Contributed by: Jeff McAndrews, Megan Bouchier and Peter Gardner, FGS Global
partnerships and other regular business engage- ments through the lens of the crisis to get a fuller picture. These insights should be used not only to update procedures and playbooks for future crises, but also to create new or revised policies that demonstrate a commitment to learning and change. Doing so can achieve two significant outcomes: positioning the company better for future challenges and strengthening relation- ships in the aftermath of the crisis. 7.3 Effectiveness Measurement and Benchmarking Turn to the Experts While adhering to industry standards and best practices, such as ISO certification, is impor- tant, it is also crucial for companies to work with experts who are up to date on evolving policies and practices. Collaborating with dedicated cri- sis management consultants who have a keen understanding of the latest trends and industry standards will give a company the best chance of being effective in crisis prevention and prepar- edness. Additionally, companies should consid- er ongoing training for their crisis team or entire employee base to ensure they remain current with best practices as they evolve. This proac- tive approach not only helps in preventing future crises but also ensures that the organisation is always prepared to respond effectively.
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