USA – WASHINGTON D.C. Trends and Developments Contributed by: Myron Marlin, Tom Becker, Bill McQuillen and Kate Pulio-Deighton, FTI Consulting
allowing for a quicker, more thoughtful response that safeguards its reputation. Negative news coverage is always a possibility, but a clear, disciplined and ongoing risk assess- ment and crisis management programme will limit the likelihood that a company will be com- pletely surprised or unprepared to respond when it matters most.
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