USA Trends and Developments Contributed by: Eric Wachter, Jeff McAndrews, Kelly Kimberly and Nedra Pickler, FGS Global
tors. Executives, lawyers and any other public spokespeople should be trained on how to deliver the messages and handle tough ques- tions in a credible, harmonious and effective manner with the media and all potential audi- ences. • Maintaining constant communication: the crisis management team should stay in close contact throughout the crisis so that new developments can be factored into the response approach and messaging in a co- ordinated way.
There is no silver bullet to stopping a crisis quickly or with no damage, and crises often arise from surprising sources or unfold in unexpected ways. But with careful, thorough preparation and a disciplined, integrated legal-communications partnership approach, an organisation can cut down on the angles of uncertainty and mitigate the impact an issue or incident will have on repu- tation, stakeholder relationships, and continuing operations, all while protecting the organisa- tion’s legal position.
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