BRAZIL Trends and Developments Contributed by: Thaís Vasconcellos de Sá, Bermudes Advogados
tion that, in turn, make it much more difficult to create pathways for overcoming a crisis. Uncer- tain – and later corrected – information can also bring significant liability exposure, as govern- mental authorities will be keeping a very close eye on the adequacy of the company’s efforts to address the consequences of its crisis. Once again, practictioners of crisis management can help companies maintain these relationships and find avenues to successfully overcome a cri- sis – whether the original crisis, or a reputational crisis that subsequently arises and can jeopard- ise the most well-intended efforts to address the first.
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