SOUTH AFRICA Trends and Developments Contributed by: Julia Stephens and Roberto Barreiro, KISCH IP
and challenges for businesses. Strong IP laws provide critical protection for innovation, but their enforcement requires proactive measures, owing to counterfeit and piracy risks. Politically, the scourge of historical and ongoing corrup - tion and policy uncertainty cannot be underes - timated. Although socio-economic disparities – together with a weakened infrastructure – pre - sent operational challenges for businesses, they also present substantial scope for businesses bold enough to step into untapped local mar - kets.
The keys to success when conducting business in South Africa include careful market research, knowledge of and compliance with the local laws and regulations, and a proactive approach to risk management.
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